For sales leads

Forecast from what was said. Not from what you remember.

Demos, discovery, account reviews, negotiation. Deals move in calls. Your notes lose most of it.

What breaks

The forecast is gut. The audio is evidence.

01 · Follow-through

"Send me the proposal Thursday."

Three deals, nine next steps each. Half fall through the cracks. The ones you remember, you can't trace back to the call that produced them.

02 · CRM hygiene

Notes are a summary of a summary

You jot three bullets during the call. Salesforce gets two of them. By the time the QBR rolls around, no one remembers what the customer actually cared about.

03 · Forecasting

"Gut feel" isn't a forecast

Commit projections built on vibes. The real signal — what the champion said, what the objection was, when they actually pushed back — lives in the call audio, not your notes.

Ask the recordings

Forecast from what was actually said.

What's the deal status for Acme?

Champion is engaged. Two technical objections remain: integration depth and pricing for the enterprise tier. Procurement has been mentioned but not engaged. Likely close: 6–8 weeks if pricing lands.

3 calls · last 30 days

What objections keep coming up?

Integration depth is the recurring blocker across 4 of the last 10 discovery calls. Pricing came up in 3. The pattern is clear — the pitch needs a sharper technical story.

10 calls · last quarter

What did the champion say about timing?

"We need this live before Q4 budget resets." She's pushing internally for a decision by end of August. The economic buyer wasn't on the last call — that's your blocker.

Jul 9 · DiscoveryJul 16 · Tech review